FRED — SELECTED WORK
The Work. Selected branding, lifestyle marketing, campaigns, and signage by Fred Advertising in Atlanta.
THE
WORK.
ALL 53
LIFESTYLE 15
BRANDING 11
CAMPAIGNS 11
SIGNAGE 6
COLLATERAL 10
VIDEO 4
WEBSITES 7
Lifestyle Marketing
LIFESTYLE
Caribbean
BRANDING
The James
LIFESTYLE
Lifestyle Photography
LIFESTYLE
Lifestyle Photography
LIFESTYLE
Lifestyle Photography
LIFESTYLE
Midtown Miami
LIFESTYLE
Midtown Miami
BRANDING
Midtown Miami
CAMPAIGNS
Midtown Miami
CAMPAIGNS
Midtown Miami
CAMPAIGNS
Midtown Miami
SIGNAGE
Midtown Miami
SIGNAGE
Midtown Miami
SIGNAGE
Seventh Midtown
BRANDING
Resort & Hospitality
LIFESTYLE
Midtown Miami
COLLATERAL
Lifestyle Photography
LIFESTYLE
Miami Beach
CAMPAIGNS
Caribbean
COLLATERAL
Caribbean
CAMPAIGNS
met1
COLLATERAL
Metropolitan Miami
CAMPAIGNS
Metropolitan Miami
SIGNAGE
Alton Lakehouse
BRANDING
Alton Lakehouse
BRANDING
Alton Lakehouse
COLLATERAL
Alton Lakehouse
LIFESTYLE
The Parc on the Bay
BRANDING
The Parc on the Bay
LIFESTYLE
The Parc on the Bay
LIFESTYLE
The James
BRANDING
The James
LIFESTYLE
The James
LIFESTYLE
The James
SIGNAGE
The James
LIFESTYLE
Paseo
BRANDING
Paseo
LIFESTYLE
Paseo
COLLATERAL
Rebel Boat Works
BRANDING
Rebel Boat Works
CAMPAIGNS
Palmera
BRANDING
Palmera
COLLATERAL
Palmera
COLLATERAL
The Whitney
SIGNAGE
The Whitney
CAMPAIGNS
The Whitney
CAMPAIGNS
The Whitney
COLLATERAL
The Whitney
COLLATERAL
Ayla on Krog
CAMPAIGNS
Ayla on Krog
COLLATERAL
Brand Marks
BRANDING
Havana
CAMPAIGNS
Paseo
SIGNAGE
Paseo
BRANDING
Paseo
COLLATERAL
Paseo
LIFESTYLE
Paseo
BRANDING
Paseo
BRANDING
Paseo
BRANDING
Paseo
COLLATERAL
Paseo
COLLATERAL
Paseo
LIFESTYLE
Paseo
LIFESTYLE
Paseo
LIFESTYLE
Paseo
LIFESTYLE
Paseo
CREATIVE
Paseo
CREATIVE
Paseo
CREATIVE
Paseo
CREATIVE
Paseo
CREATIVE
Paseo
CREATIVE
Paseo
CREATIVE
Paseo
CREATIVE
Paseo
CREATIVE
Paseo
CREATIVE
Paseo
CREATIVE
Vireo
BRANDING
Vireo
INTERIOR DESIGN
Vireo
INTERIOR DESIGN
Vireo
INTERIOR DESIGN
Vireo
CREATIVE
Vireo
CREATIVE
Vireo
CREATIVE
Vireo
CREATIVE
Vireo
CREATIVE
Vireo
SIGNAGE
Vireo
COLLATERAL
Vireo
COLLATERAL
Vireo
COLLATERAL
Vireo
BRANDING
Vireo
COLLATERAL
Vireo
COLLATERAL
Vireo
COLLATERAL
Vireo
COLLATERAL
Vireo
BRANDING
Vireo
COLLATERAL
Vireo
CREATIVE
High-end videography & production
Video
Films and reels that sell the feeling before the first tour. Press play.
▶Before the first tour
▶LMC Minnesota
▶The Huntley
▶3D flythroughs
Cutting-edge digital solutions
Websites
Custom web experiences built to convert a scroll into a site visit. Hover to scroll each one.
Lifestyle Marketing
Lifestyle marketing, amplified.
LIFESTYLE
01 / 53
✕
←
→
Lifestyle Marketing
Lifestyle marketing, amplified.
LIFESTYLE
01 / 53
✕
←
→
Lifestyle marketing, amplified — the Fred brand campaign.
Brand identity for an oceanfront icon.
Campaign photography — grace in red.
High-fashion editorial, shot on location in Miami.
Campaign photography across fashion, travel and romance.
Resortwear editorial — color as a brand weapon.
The 56-acre canvas — Midtown Miami from above.
One district, one brand architecture — M3, M6, Station, midblock.
"This is Midtown" — launch poster series.
Urban. Fresh. Real. — print campaign.
Station 35 — some neighborhoods are developed, on occasion one is born.
Construction fencing turned thirty blocks of brand.
M3 lobby murals and environmental design.
"Live Creatively" — environmental window graphics.
Identity and launch campaign for Seventh Midtown.
Hospitality marketing for world-class resorts and hotels.
midtownVOICE — direct mail with attitude.
Beach lifestyle, bottled for brands.
The magic of Miami Beach — campaign and collateral.
Sales collateral with resort-level polish.
Launch campaign — renderings meet lifestyle.
met1 brand magazine — editorial as marketing.
"Are you ready to meet Miami?" — launch campaign.
Streetscape banner program, downtown Miami.
Brand pattern — gilded magnolia on lake green.
Logo system and lockups.
Stationery suite.
Brand lifestyle photography.
Identity and art direction — tropical modern.
Lifestyle campaign — poolside to promenade.
Campaign photography.
"Higher living" — tower identity.
Rooftop lifestyle campaign.
Brand portrait series.
Out-of-home billboard program.
Campaign photography, after dark.
Identity for Paseo, Wilmington.
"Your best life" — campaign photography.
Stationery and brand color system.
Identity and environmental signage.
"Own the Water" — poster series.
Dimensional identity — warm wood and brass.
Stationery suite, palm-etched.
Brand merchandise — tote to bottle.
Dimensional lettering in honed stone.
Poster series — a new perspective on downtown living.
Campaign art direction.
Blind-embossed stationery.
Amenity packaging suite.
Illustrated identity and out-of-home, Atlanta.
Stationery and brand merch.
Maverick. Bask. Vireo. VUE. — selected marks.
Illustrated poster art.
The Paseo mark as dimensional signage.
Paseo Wilmington, the identity on the building.
Brand merchandise, the bird on a hoodie.
Campaign photography, off the back of the boat.
The Vireo identity. Named for a bird that lives in Piedmont Park.
Interior concept: the property's 350-year-old oak, used in the interiors so it wouldn't go to waste.
Interior concept: signage and wayfinding direction.
Interior concept: warm wood and dimensional lettering.
Brand mood board: Midtown culture and Piedmont Park.
Mood concept: neighborhood pride and park life.
Mood concept: city style in motion.
Mood concept: classic cars, front porches and good dogs.
Campaign concept: Piedmont Park posters in gold foil type.
Construction fence banners for the spring 2019 opening.
Leasing rack card: amenities, features and the park next door.
Floor plan cards for studio, one and two bedroom homes.
Branded coasters.
The Vireo logo and feather mark.
Tote bags with the feather V.
Resident tees and apron.
Leash and pet bowl for four-legged residents.
Community manager business card on a slice of oak.
The logo blind embossed on cover stock.
Leasing folder with floor plan inserts and a business card.
The feather mark carried into lifestyle photography.
The Paseo logo and color palette.
The Paseo pattern in teal and taupe.
The bird mark on a dark wall, with the tagline.
Business cards in the brand palette.
Caps carrying the bird mark.
Campaign photography, poolside in black and white.
Campaign photography, a night out.
Campaign photography, a day on the water.
Campaign photography in brand teal.
Lifestyle board, Wilmington and the water.
Brand mood, fashion and lobby atmosphere.
Brand mood, arrival, reception and signage.
Brand mood, lighting, materials and wayfinding.
Brand mood, the paseo itself, shops and outdoor tables.
Brand mood, soft color and the bird as art.
Brand mood, black and white, water and speed.
Brand mood, lounge warmth and bold color.
Brand mood, pattern, script signage and romance.
Brand mood, art, neon and street style.
Brand mood, rhythm, screens and gold line work.
OPEN